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Web Design: Websites Adapting to the New Age

May 27, 2013

web design vancouver bcWith the creation of new technologies such as smart phones and tablets, many website designs had to adapt their viewing networks to be adaptable to these new devices. The common web design approach used is RWD, or the Responsive Web Design. This web design is focused on crafting sites to provide essential optimal viewing experience.

The fluid grid

A site using the RWD system adapts to the new devices by using the fluid grid concept. This actually calls for a page element sizing to be in percentile units, instead of pixels or points, which are listed under the category of “absolute units.”

Flexible images

A website trying to use the responsive web design should also show interest in flexible images. These images should be sized using relative units. This prevents them from displaying outside their containing element.

Media Queries

The next step in maintaining a site that optimizes the use of devices such as tablets and smart phones should research their site into Media queries. Media quires allow for the page to use a different styled CSS rule, based completely on the characteristics of whichever device you choose to view the site on. This is most commonly associated with things such as browser width.

Server-side Components

The last step a site can take to maintain the RWD are their RESS, also known as server-side components. Working with the previously mentioned Media queries, the RESS allows for faster loading sites on mobile devices such as smart phones and tablets with 3G.

The Responsive Web Design system allows for more than just optimal web viewing. It provides a new opportunity for your business to grow and to thrive. Mobile content involving your business can be viewed with ease, creating messages and a funneling system to generate positive conversation. Before RWD device browsing, browsing on a phone was slow and expensive. The adaptive RWD system allowed sites to become a part of the new mobile age, giving free access to those on new devices.

For more help with responsive web design, visit Vancouver Web Design company Coronation Internet Marketing at http://coronationinternetmarketing.com/web-design-vancouver-bc/

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Filed Under: Responsive Web Design, Web Design Tagged With: , ,

The Most Important On-site Elements For a Web Page SEO

May 27, 2013

vancouver seoA properly done Search Engine Optimization (SEO) usually results to great success for any website. This means that doing proper optimization of a particular web page is almost a guarantee of attaining or even surpassing its objectives. On-site elements are amongst the most vital components in web page optimization. Here are the most important on-site elements for optimizing a web page from a Vancouver SEO Company like Hurricane Web Design Ltd..

Page Title

The title of a web page usually determines how the particular page will be ranked in various search engines on the internet. This is especially if the title contains the appropriate keyword which many people using the search engines might type. The title should be simple and relating to the content on the web page so that anyone who opens the page will get relevant details. Hence, people looking to apply SEO in their web pages should use the proper titles contain the appropriate key words.

Meta Description

A well described web page is also almost guaranteed to attract more viewers and draw more attention compared to a page without or with a poor description. A good description usually arouses the viewer’s attention and encourages them to go through the other content on the particular web page. The ideal description should be short, precise and containing details contained in the web page. The description should also be enticing so that they viewer can have the urge to view the full details of the particular page.

Header Tags

A web page with header tags is also likely to do well when it comes to SEO. This is attributed to the fact that the header tags play the role of informing the viewer on the subject of the particular page. Hence a well installed header tag will let the viewer know whether they can get the exact details they were looking for while opening the particular page.

URL

URL is one of the most vital on-site elements which attract more viewers to the particular page. The URL is like an advertisement about the page where the internet users can readily click on it and be directed directly to the details on the page. The URL also helps viewers to bookmark the particular web page so that they can easily visit it the next time they require the details on the page without necessarily having to go through search engines. An ideal URL should be simple so that the viewer does not get intimidated by the length or complexity of the particular URL.

Internal Links

seo vancouver bcA web page with internal links is also likely to perform well when it comes to Search Engine Optimization since there is a high likelihood of the viewer clicking on the links. The internal links usually allows the viewer to get further information on the particular topic covered by the web page. The links also markets the web page since they are interconnected with other pages on the internet and hence even people visiting other web pages can readily visit even this particular webpage.

Content

People visiting various web pages usually like getting properly explained and elaborated details. This means that a web page hoping to have regular viewers and do well in SEO should ensure that they explain the details on the page as clearly as possible. This can be readily achieved though incorporating a video or several videos to demonstrate and explain details contained on the page. Hence, web pages wishing to do well when it comes to SEO should consider using a video as one of the on-site elements.

If you are looking for a service to help help with optimizing your website, each of these companies can help.

 

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Filed Under: Content, Search Engine Optimization, Site Structure Tagged With: , ,

The most important things for a website

May 27, 2013

vancouver web designThe internet has provided a platform upon which buyers and sellers can meet and do business. For a business owner to be able to trade his services and product on the internet, he should have a website. However, it is worth noting that having a website is not a guarantee that your business will succeed in the internet platform. For your online business to succeed, you must concentrate on the following things on your website.

Search Engine Optimization (SEO)

SEO is the practice of attracting traffic on your website. To attract more people on to the website, you must ensure that the website is visible on the internet. Considering the fact that there are many competing websites, Proper SEO ensures that you website will appear first when internet visitors search for certain keywords. Research has established that most people are driven by search dominance whenever they visit the internet i.e. they use keywords when they visit the internet. Search Engine Optimization is done on a continuous basis so as to ensure that the website retains the high search engine ranking. Most website owners are so involved in their business activities such that they have limited time to do SEO. This explains why most of them tend to hire renowned SEO companies to carry out the process on their behalf.

Usability

Simply stated, usability is how easy it is to use your website. To increase your website usability, you should ensure that the presentation of choices and information is done in a concise and clear way to ensure that there are no ambiguities. You should also ensure that all placements are in the right places on the website. The main reason why you should improve on website usability is to increase the conversion rate i.e. the rate at which traffic is converted to sales.

Web design

This is the process that results in the formation of a website. It involves different tasks which will determine the appearance of a website in terms of colors, graphics, text styles, images, and layout and so on. For your website to be a success, website design must be done in the right manner. Web design process should come up with a website that is appealing to the visitors, search engine friendly and also one without technical glitches. Website design is an important step that will link the customers and the search engines and therefore it must be done very well.

Content

Web content can be described as the textual, aural or visual content that website users will encounter when they interact with your website. This content may be in the form of images, texts, animations, sounds and videos. Content is a very important part of the website because it tells the site visitor what your website is all about. It must therefore be relevant to your business and must be easy to follow. The content should be changing from time to time to ensure that clients see different things from what they saw the last time they visited your website. This means that you should continuously update the website content to prevent a situation where the visitors will get bored for seeing the same content every now and then.

If you can put proper emphasis on these important parts on your website, your website will become effective and it will contribute positively towards promoting your business. For more information about having your website designed, contact Vancouver Web Design Company Hurricane Web Design at http://hurricanewebdesign.com.

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Why Optimizing Your Images Is Important in SEO

May 24, 2013

images boost web trafficImages are usually something the average SEO professional doesn’t talk much about, however they are amazingly important to building a natural and effective backlink profile. Images not only drive extra traffic to your website, but provide it with a whole new type of backlink many SEO professionals often overlook. These are high quality, relevant backlinks that will help your website rank higher in the search engines.

Many people tend to think that images are often bad for website design, as they can decrease load times. Although this is true, it’s only really an issue if you have too many images. The first thing people look at when entering a website, is the images. They draw your attention before any text, links, or anything else can take you away. This is why it’s incredibly important to make sure you have at least one image on your home page. So what factors are important when optimizing your images for search engines?

Three Important Factors

  1. The File Name:

    2.  
    The first step in properly optimizing an image is choosing the correct file name. If your image is named something like Canon871112.jpg, the search engines will have absolutely no clue what this image is supposed to be. However, if your image is named something like Geometry-Textbook.jpg, the search engines will be pretty sure that your image is a geometry textbook, and categorize it as that. Even if you don’t have full control over your file name, such as when uploading your image to a 3rd-party site, try to rename your image beforehand so it doesn’t get incorrectly categorized.

  2. The Alt-Text:

    3.  
    The alt-text attribute is commonly overlooked by many people because they figure it is irrelevant. What a lot of people don’t know though, is that the alt-text attribute is used to provide people the name of the image, in case it cannot be shown. Google doesn’t personally look over every image to see exactly what it is, so it’s your job to help optimize the image and provide it with the correct alt-text.

  3. Your Sitemap:

    4.  
    Another thing many people don’t know, is that you can insert your images, their alt-text, file name, and everything into your sitemap. By providing this extra information in your sitemap, Google will be able to crawl your image easier and will know more about it from this information.

How Do You Improve Your Backlink Profile?

Now you may be wondering, how can I send high-quality image backlinks to my website to actually build my image backlink profile?

Well, the answer may surprise you, but you build image backlinks in the same place you would normally get high-quality backlinks from. You can get high-quality image backlinks by uploading your images to article websites like Squidoo, EzineArticles, Hubpages, and more. As these websites hold a gigantic authority with Google, and will surely pass on some extra link juice to your website. These websites may also drive some traffic to your website, as you’re linking back to it via an image.

Another cool way to spread your image backlinks, is by using relevant forums. You can upload the images to your signature, or even post them in related threads. As long as it looks completely natural, and is relevant to the topic, your images will stay for long periods of time, and like the article websites, will bring in some extra traffic.

If you need a good place to start looking for images, consider iStockphoto for royalty-free pics.

Image Backlinks – It’s Worth It

Hopefully this article taught you some new things to aid you in your SEO campaigns. Although building image backlinks can be an extremely tedious process, it’s worth it in the end. If you have further question, consider asking the Edmonton SEO experts, Canada West Internet Marketing for more info.

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Filed Under: Content, Search Engine Optimization, Web Design Tagged With: , ,